German Ads (Part 1)

German culture might not have the same element of subtlety as our Anglo one, but you do see it sometimes.  (One of the main English speaking community websites in Germany had an interesting discussion about lack of subtlety here.)

In this case, the Sonntags Zeitung ("Sunday Newspaper" from Zurich, Switzerland) ran a series of print advertisements with the tagline "The Insight Story".  The idea is to show that their newspaper gets to the core of the news, and tells what is really going on... or at least gives unique perspectives on the topics of the day.

They use Russian-style Matryoshka dolls as the metaphor for the message.  Here are Nicolas Sarkozy and Carla Bruni.

Of course, Obama has to be included.  He's extremely popular over here and undoubtedly a fascinating figure globally.

No European newspaper would be complete without at least one supermodel photo (although this newspaper does NOT have a daily topless woman like some others...)  It's my favorite of the bunch. 

You need a villian too, so the Russians will fill that role nicely. 

Young & Rubicon are credited with the campaign, and the entire collection (a few more) can be found here.  Well done.