German Ads (Part 3)

We kept looking after our first posts on German ads, and there is yet more interesting German media and copy out there.  There were photos flying around the Web of the German trucks with almost trompe l'oeil-like paintings on them... it turns out that these were not real.  They were, however, real advertising concepts submitted to a competition.

The urban legend was debunked, as always, by Snopes.

The competition is called the Rhino Awards, and the results were from 2005.   There are other submissions to be seen on their web site, and later competitions from 2007 as well.  But these are still the best. 

Hanging Pepsi...

Double sided / wrong way truck...  ("On the wrong track/path?")

Canvas bag... 

Germans use the word for bread ("brot") to denote fresh bakery loaves, often oval in shape.  For the mass-produced, square-ish, white-bread loaves they use the word "toast", probably because they would never eat this without toasting it first (and it fits perfectly in the toaster).  This is the msot common brand of "toast" in Bavaria, possibly all of Germany.

And an acquarium...

 

Again, check out the web site of the Rhino Awards for more.