Man Purses Driving Luxury Brands' Growth?
So, Herr J apparently is on the forefront of a trend...at least for American men...his fashionable Asian and European counterparts have been onto the male accessories bandwagon for quite some time now. But still, I'll call him a trendsetter among his peers.
It shouldn't be much of a surprise that the women's segment of the fashion market is fairly saturated. Spending will continue to grow as the Chinese and other economies grow and consume more overall, but that can't grow exponentially forever. The real opportunity for growth is in creating a new consumer group - men.
The headlines are starting to pop up.... Forget the It bag: Male satchels boosts Burberry's sales by 27% and Coach is actively targeting the growing mens sector...
...men, the future of the world economy is in your hands - start spending!
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