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Friday
Aug052011

Google Analytics Part 2 - Where in the World?

In the first post on Google Analytics for Schnitzelbahn we looked at data and charts about pages per visit (and Bounce Rate), duration per visit, plus technical information about visitors' computers.

But it's much more fun to see the locations from which people are visiting us!

Coming from the Dashboard you can go to a world map showing visits by country.  You can change the view (boxed in the lower left) to sub-continent/region or even just continent.  (The "dimension" list on the bottom right lets you filter the map.  For example, you could show only visits of people using Macintish computers, or those who stayed longer than 5 minutes.).  92 countries - fascinating!

The map has a little bit of interaction to it -- if you hold the mouse over a country, it flashes the visitor count (within the timeframe you have selected).  I pasted a few over the graphic.  Nothing from Greenland in this view, but a couple from Ecuador & Pakistan, plus solo visitors from Uganda and Mongolia.  Thanks!  (or, better yet, "weebale" and "bayarlalaa")

A pie chart format gives a better indication of what nationalities are reading Schnitzelbahn.  Germany is #1 and together with the U.S. accounts for over 3/4ths of the visits.  Not surprising.  I found Brazil (#6) and India (#10) interesting though.  (Note:  the good-sized gray area is "unknown" location - some users block this info.)

It gets more fascinating when you dig deeper and look at Pages per Visit and Average Time on Site for the countries' visits.  Think there might be a cultural difference between U.S./U.K. and the European Continent?  Check out the Average Time on Site.  Perhaps it has also to due with native English viewers vs. those with English as a secondary language (reading a bit slower, like us reading German).  But some of that gap has to be due to faster/slower lifestyles, right?  Further down the list, it appears that our friends in Turkey, the Philippines, and Denmark actually hang out and read the posts - thanks!  (2+ minutes per visit)

Further down the list (not seen above) are some intersting findings.  The dozens of Hong Kong visitors have looked at over 4 pages per visit on average.  (Most of the 92 countries measure 1.5 or less)  Dozens more readers from Iceland, Algeria, and Syria read more than 2 pages per visit.  Plus, we've had a grand total of 1 visitor from Panama but he/she looked at 16 different posts!

Going back to the global map, let's change to a city view.  Europe and the U.S. are very crowded, but this perspective points to some interesting cities in South America (Santiago-Chile, Pelotas-Brazil), the Middle East (Beirut-Lebanon, Tel Aviv-Israel), Eastern Europe (Tbilisi-Georgia, Kiev-Ukraine), and Asia (Shibuya-Japan, Cebu-Philippines).  I've been only to Tel Aviv, but would love to visit all of them and post some photos "on site"!

If we "click" on the U.S., it can also show a gradient map by state...

... but in Europe it goes right to the city view.  Here is Germany (I overlayed some of the major cities, if it wasn't obvious):

Once again, we can drive down to a list of cities ordered by number of visits (either globally, or within a specific country).  This is the global view below.   Munich sits #1, with German cities taking the top 4 spots (cool!).  A couple of cities appeared surprising at first, but after investigation showed that they are the U.S. locations, not the originals!

It's just enjoyable to see random visitors from all over the world.  Beer and lederhosen lovers are everywhere!  Thanks for stopping by...

We have one more post coming on Google Analytics, that will look at how you (the viewers) got here, and what you looked at.

 

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